The Greatest Movie Ever Sold2011
"The Greatest Movie Ever Sold" is a Documentary/Comedy film written by Morgan Spurlock, released in the USA on January 22 of 2011.
When was "The Greatest Movie Ever Sold" released:
The Greatest Movie Ever Sold was first released in the United States on Saturday, January 22, 2011 (Sundance Film Festival). Also released on this day were The Devil's Double, Our Idiot Brother, The Catechism Cataclysm, and These Amazing Shadows (dir. Kurt Norton). This was eight (8) years ago.
What is the Storyline of "The Greatest Movie Ever Sold":
Boundary-pushing Oscar(R)-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
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