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AUTO NEWS - Video: Hyundai Grandeur/Azera gets KDM 4D Promo

Posted by G1066 - Monday, January 23rd, 2012

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Recently Director Young Man Kang collaborated with fellow Avatar (director: James Cameron) alumni, Just Cause 3d, on his 4d Experience Project (client Hyundai). The 4d Experience was one of the first in the world to use a 4D 5G grandeur theater ad in 2010.Avatar may have been a box-office king thanks in part to its wonderful use of 3D film-making. Hyundai, however, is not impressed by Mr. Cameron's science-fiction epic and it's decided to show-off the all-new Grandeur/Azera to the Korean public by way of a 4D commercial shown in theaters.Hyundai wants those watching this clip to get the sensation that they're actually behind the wheel of the lux'd-up full-size sedan. While we can't get that feeling from watching a video on the internet, we can imagine where some well-placed mist and wind might show up to tantalize senses beyond just vision.If you really want to try and recreate the 4D experience, have a friend on hand with a fan and a spray bottle then click past the jump to watch the clip. Thanks for the tip, Spark!News source from:http://www.autoblog.com/2010/12/22/-video-hyundai-grandeur-azera-gets-kdm-4d-promo/

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